It is pseudo-biographical: In addition to MacKenzie's own personal hegira, it covers the growth of the greeting card industry and the founding of Hallmark by Nebraskan Joyce Claude Hall. (That's "Joyce" like "Joyce Kilmer" by the way.)
It is semi-comical: Every page is covered, marginalized or illustrated with doodles. That's right, as in bored-out-of-my-skull-in-this-meeting sketches. According to MacKenzie, his doodles literally set him free to be creative during the mandatory morning meetings.
It contains bad poetry, transcriptions of Garfield cartoons that promote his philosophy, actual cartoons that promote nothing much at all, personal ads and squibs of important information given a page of their own: Orville Wright had no pilot's license.
Nevertheless, the book succeeds—perhaps because it is deliberately, unendingly iconoclastic—in communicating how to free creativity in a business environment. I can recommend it to anyone who wants to go out on their own, who wants to stay sane while keeping a day job, or who wants to employ either of the former.
If you go to your grave
it will not
No one else
can paint it.
—Gordon MacKenzie, Orbiting the Giant Hairball
This book is not available on Kindle, but is one of the few items in my library I wouldn't want to read on the digital screen. It isn't really text, but a semi-graphical glimpse into a creative brain.